Should I Blog? You can't afford not to!
Last year in the month of August we talked about Internet Marketing Blogging and how it is the perfect way to share helpful tips, express opinions and show your businesses personality. Blogging is an effective way to bring in traffic to your companies site. So what seems to be the problem? Why is it so difficult to post a blog article daily? Ok monthly?
We don't have time
It's to hard
I'm not computer savvy
It's to busy today we'll do it tomorrow.. Sure...like that ever happens.
So what is the Solution?
Make the time and do it now.
Blogging is one of the most important regular tasks that you can do but always gets pushed back. It is the direct connection between your company and your customers. Below is an example of the growth in organic visits for a company who was blogging and recently stopped. You can see the progression of growth in visits a few months after they were active and then see the decrease of visits once they stopped blogging. It is very important to post an article at least once a week.
The key ingredient for a recipe of success
Now we also hear a lot of companies complaining that they have been posting but not seeing much impact. Just posting the article to your companies blog is only step one. It's like bringing cookies to a party. You can buy them (make someone do the cooking/blogging for you) You can buy the dough and claim you made them (posting only to your blog and claiming your done) or you can gather the ingredients to make them and put in the effort to bake them yourself. (Write, post and distribute your topic across the web). As a result (if they are good) multiple people will eat the cookies (see your post) and maybe even ask you to make more. Below is a list of tasks that can help you understand what your approach should be after your content is written and you are ready to post to your blog.
Write an informational post for your blog and click publish. Check out this eDoc on 20 Great Ideas for bloggers
Set Keywords and Tags for Search Engine Optimization. This is no joke! Make sure you list them. Check out 7 Common Myths
Post the article to all of your companies social media sites such as Twitter, Facebook etc. Check out this article on How To Share Your Business Blog On Social Media Sites
Post your blog address on all your marketing items
Add the companies blog address to your email signature or add it to the bottom of your business cards. Even add it to your companies marketing materials such as flyer's or banners
Write a strong meta description
Check out this article on 3 Meta Description Mistakes You Might Be Making
Add really cool images
Add the post to social bookmarking sites and forums
Post the blog article in forums and on other blogs where your audience hangs out. For example, if your a runner posting about a running tactic, post to a running forum
Guest blogging - Guest blogging is a method used by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers' blogs. Have someone write a post on your blog
Titling/branding - Keep it consistent
If you have a Facebook account called Sail and a blog title called Sailing Tomorrow and a YouTube page called My Sail and a Twitter account titled Sailing Today, your brand is all over the place. Try to use the same name across the web from logins on forums to account names on social media tools
If you're worried about coming up with good ideas to blog about, don't be. We have the perfect blogging companion for your small business. Click the image to the right to download "20 Great Ideas for Bloggers.