Is Business Blogging the Future of Branding?
We believe in the benefits of guest blogging, and for those of you who regularly receive our blogs you know we offer multiple voices. It's good for the community and it's good for business. Claudia reached out to us offering to guest blog for us. Hope you enjoy her article:
The age old ‘broadcaster’ model of business will no longer work in today’s marketplace. The highly energetic nature of the internet has lead to an explosive growth in blogs and blogging. Businesses have started to realize the importance of blogging in their overall branding efforts and other related marketing activities. As people are shunning passive content and demanding content with which they can interact and have a richer experience blogging will become increasingly important for defining brands. Let's look at four reasons why business blogging may be considered the future of branding.
2. InexpensiveBlogs are very interactive when compared with the traditional media channels like television and print. Blogs can help maintain and grow the much needed human relationship with a brand by offering customers a glimpse behind the scenes in a very human way. Companies can take feedback from the customers, get new ideas regarding the future development of brands, and solve their grievances through blogs.
Starting and maintaining a blog has become cheaper and even free with services like Blogspot and WordPress. Even the smallest startups can open a blog and start communicating effectively with its target audience about their brands. The only cost that needs to be borne if companies want a better professional appearance for their blogs is just the cost of the domain.
Companies can facilitate a more personal level of communication with their target audience through blogs. By directly engaging an interested audience companies can then discern fairly easily the demographic profiles of their readers. A company can respond to the growing demand by consumers for more information by creating an online resource about their brand. Highlighting the persons behind the brand, the quality standards followed in manufacturing, sustainability practices related to a brand, etc. and distribute this easily through blogs.
4. Commercial sense
Blogging has become a viable business model funded by some major media companies and when done right, has a greater potential for pay off and a higher ROI than social networking sites like Facebook. Blog entries have a longer shelf life and can reach multiple audiences through RSS, email shares, and site visitors. Blogging also improves your search ranking through inbound links and keyword optimization.
Business blogging is now considered positively essential for branding. Companies who neglect to adopt blogging as part of their online marketing strategies may face limitations in nurturing and expanding their brands in future.
About the author: Claudia Somerfield is a blogger by profession. She loves writing on the environment and technology. Besides this she is an avid reader. These days she is busy writing articles on bornrich.com.